YouTube has begun testing free ad-supported TV channels, and the video-streaming company is in talks with various companies to bring TV shows, movies, and entire TV channels to the platform.
In a report by The Wall Street Journal, the concept is similar to Pluto TV, Roku’s Live TV channels, or the experiences built into TV by companies like Samsung, which provide a hub that lets viewers select what to watch.
YouTube currently is gauging viewer interest and, if all goes well, will ask for 45% of the ad revenue, which is similar to its deal with all content creators on YouTube.
Additionally, YouTube TV provides over a hundred TV channels, just like your cable or satellite provider.
To compete with TikTok, YouTube recently started sharing ad revenue with Shorts Creators by changing the terms and conditions of its YouTube Partner Program.
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