Speaking on the case and the $413 million fine, Meta stated, that it would shortly submit an appeal for both the case and the assessed fine.
Meta has been hit with a $413 million fine by the lead privacy regulator for the European Union for using personal data in Facebook and Instagram target advertising. In addition to the $413 million fine the EU has requested that Meta re-examine its legal justifications and modify the ways in which it uses individualized data in target marketing.
Meta stated that it would shortly submit an appeal for both the lawsuit and the $413 Million fine that was levied in response to the lawsuit.
Following the new order on tailored advertising that was enacted back in December 2022, the lawsuit and fines were enforced.
In response to a 2018 modification to the terms of service for Facebook and Instagram, EU claimed that the majority of Meta’s fundamental functions rely on user consent regarding privacy. These privacy content forms were effective for a while however the most recent legislation prohibits coerced consent.
Meta will likely be forced to reconsider its policy regarding its tailored adverts and alter one of the most important aspects of its social media platforms if it loses a significant court lawsuit and is fined $400 million.
The majority of Meta’s income now comes from advertisements on its social media platforms which it subsequently uses to pay for significant expenditures in artificial intelligence and augmented reality.
The EU privacy laws permit a variety of legal bases, so data processing can be negotiated in a number of different ways, according to Meta who was speaking about the litigation.
According to a statement from Meta, “We want to reassure consumers and businesses that they can continue to benefit from tailored advertising across the EU using Meta’s platforms.”
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