Data Darbar, a private market intelligence platform, reported that Pakistanis downloaded 35.4 percent more apps in 2022 than the previous year making it the world’s fastest-growing apps market.
Its growth rate, which had been 26.8% in 2021, jumped to 35.4% last year nearly three times that of China. India, Mexico, and Indonesia had growth rates under 10pc.
In absolute terms, Pakistan was ranked ninth, up three spots from the previous year.
According to the report, Pakistan led all comparable markets except Indonesia with 3.5 billion downloads. Pakistan also had the highest number of publishers and local apps.
According to the report, Pakistanis used mobile apps for 161 billion hours in 2022.
In terms of the number of outstanding active apps by local publishers Pakistan was only second to Indonesia. Nevertheless, very few of these apps make it to the top charts in Pakistan.”
The report found that WhatsApp Business was the most downloaded app, followed by Snapchat, WhatsApp Messenger, Capcut and TikTok. Easypaisa was the most downloaded app among locally developed apps, followed by Jazz, Jazz Cash, Zong and Universal Remote TV.
Most downloaded apps by category:
Short videos (excluding TikTok)
Tamasha|Netflix |ARY Zap |Tapmad
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